The thing about this that I don't coordinate my underwear for anything else. I just consider it an act of solidarity to show support to my team that is playing and I imagine that Absolut will tell you the same thing. Superstitious? Maybe but I guess that I figure it has worked for me so far I probably ought to keep it up.
So do you have anything like our lucky underwear? Any little superstitions? Please feel free to share. Or to pick on the picture Absolut's wife took.